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Animoca Brands Japan Invests in Passion Labs To Create Web3 Strategies And Communities

The aim is to create an ‘integral part of Web3, where community engagement is critical’

Animoca Brands Japan, a strategic subsidiary of Animoca Brands Corporation Limited has invested in Passion Labs, a platform that envisions and enables a world of true data ownership providing customer experience and community engagement tools to empower users.

Passion Labs provides automotive brands in Japan and Asia-Pacific with analytics that’ll strengthen their communities.

Kyoya Okazawa, co-founder of Animoca Brands Japan, commented: “We are thrilled to invest in Passion Labs because we believe that its services will be an integral part of Web3, where community engagement is critical. Last December, we joined Passion Labs’ founder Keegan Huang and Porsche’s marketing director Daniel Feucht on stage at NFT Taipei to discuss what Web3 means for luxury brands. The role of Key Opinion Consumers is important because Web3 seeks to empower the community. We will continue to contribute to the value creation of companies in Web3 through these investments.”

The partnership will see both Animoca Brands Japan and Passion Labs help Japanese companies develop their Web3 strategies as well as create Web3 communities using Passion Labs’ technology for Key Opinion Consumer (KOC) analysis in Japan, and further foster the historically strong foundations of trade and friendship between Japan and Taiwan.

“It is with great pleasure and honour that we announce that we have entered into a capital and strategic alliance with Animoca Brands Japan, with whom we already had the pleasure to support Bentley Japan’s entrance into Web3.

“This is meaningful as Taiwan steps into the global spotlight of leveraging proprietary blockchain technology to fuel communities. Our entrepreneurial journey was inspired by Animoca Brands and Mr. Yat Siu, whose advice, example, leadership, and conviction in supporting builders and shaping the world for the better served as a beacon, helping us to navigate the uncertainties of entrepreneurship,” said Keegan Huang, Co-founder & CEO of Passion Labs.

Over the last couple of months, Animoca Brands have made some big metaverse partnerships and has raised huge sums in building the nascent space.

The Sandbox, a subsidiary of Animoca Brands also partnered with Toei Animation to showcase the popular Japanese manga in the metaverse.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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