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Microsoft Brings The Power Of AI To Bing

The addition of OpenAI’s ChatGPT to the search engine aims to create an, ‘AI co-pilot for the web’

Microsoft is bringing the power of artificial intelligence to its Bing search engine with ChatGPT.

The most widely used search engine across the globe is Google. While others have come and gone such as Ask Jeeves, some are still trying to compete with the power of Google, such as Microsoft Bing. The battle for dominance continues as Microsoft launches an all-new AI-powered Bing search engine and Edge browser.

The new service is available in preview now and aims to deliver better search, more complete answers and a new chat experience with the ability to generate content. Microsoft states that they think of these tools as an “AI co-pilot for the web.”

New AI capabilities

Chairman and Ceo at Microsoft, Satya Nadella commented on the launch saying, “AI will fundamentally change every software category, starting with the largest category of all – search. Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.” 

Search engines take what we ask them and direct us to websites that may have relevant information or offer a quick answer, however with the new ChatGPT capabilities, Bing now aims to be able to answer more complex and personal questions or tasks. Microsoft utilising the power of OpenAI’s offerings should come as no surprise since the company reecently extended its multibillion-dollar partnership. Microsoft is wasting no time in putting the partnership to use with the likes of the new Bing update and AI tools for its Teams service

As reported by the BBC, Nadella commented that, “The race starts today. This technology will reshape pretty much every software category that we know.” With Googling being the go-to engine for questions it’s been a steep hill for Bing to try and reach the same heights, however, an update like this is already seeing people take more notice of the search engine. After only 48 hours, more than 1 million people had joined the preview waitlist via

With Google also exploring AI through its own chatbot, Bard. It seems that the AI race is truly on with tech companies fighting for that top spot. 

Written By

Paige Cook is a writer with a multi-media background. She has experience covering video games and technology and also has freelance experience in video editing, graphic design, and photography. Paige is a massive fan of the movie industry and loves a good TV show, if she is not watching something interesting then she's probably playing video games or buried in a good book. Her latest addiction is virtual photography and currently spends far too much time taking pretty pictures in games rather than actually finishing them.

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