Meet the Astraverse, a play 2 wear fashion metaverse that’s on a mission to revolutionise the digital fashion experience by building a virtual world where physical and digital fashion can blend perfectly.
Delz Erinle, Founder of Astraverse said, “We are adding a ‘meta-commerce’ backend to the gaming front to create a global, sustainable fashion platform for the next generation of retail shoppers.”
The Sims is one of the most successful games that focus on fashion as part of the life simulation experience. The Astraverse team however, is expanding on that and is building a universe where the possibilities are endless.
“It’s the perfect time to (do) things different, almost 10 years since Amazon came online and introduced a new way of shopping; the stars have aligned to reinvent fashion retail and gaming gives us the tools to achieve this,” mentioned Niyi Okeowo, Art Direction Lead and Co-founder of Astraverse at the Astraverse2050 launch party last month in Lagos, Nigeria.
We've spent 2 years building a virtual world, where you could play to win fashion in real life!
— ASTRA🪐 (@WelcomeToAstra) December 30, 2022
In the Astraverse, you can discover hundreds of rare brands by playing games and completing fashion quests.
Pls RT, Tag friends & brands, and follow us to win iconic fits in 2023🚀 pic.twitter.com/pAFskT7Y4Y
What’s next for the Astraverse team?
Ever since it commenced building its virtual world in 2020, the Astraverse team has made significant progress and has since received grants from behemoth companies including Meta and Epic Games.
They’ve also attracted a 100+ brand waitlist and have grown their community to 20k members, while being accelerated by the University of Cambridge I4SF, Nvidia Inception Programme, DeFine, Technation, and KPMG.
The team believes strongly in a common goal – to add “metacommerce” in a futuristic-yet-familiar way that brings a level of physicality to the e-commerce experience.
The Astraverse is now getting set for its first Play-to-Wear event – the Astra Mystery Box Challenge which is set to take place in NFT Paris in late February.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
