Addressable, a company that aims to provide a solution that allows Web3-focused businesses to easily attract new customers, has secured a $7.5 million seed funding round led by Viola Ventures and Fabric Ventures.
The platform plans on using the new funding to accelerate the adoption and expansion of its SaaS platform which provides Web3 marketing teams with end-to-end solutions to target audiences by matching blockchain activity with social audiences.
Addressable plans to continue growing its end-to-end Web3 marketing solution, developing support for additional blockchains and creating more social media integrations. By expanding capabilities and integrations, it’ll provide Web3 marketers with more options for activating and effectively reaching audiences.
Richard Muirhead, Chairman and Managing Partner at Fabric Ventures said, “Addressable’s Web3 marketing platform combines a compelling go-to-market opportunity for any Web3 business, thanks to a user-centric approach this sector craves,” says Richard Muirhead, Chairman and Managing Partner at Fabric Ventures. We are excited to take part in Addressable’s journey and to welcome them into the Fabric family.”
Optimising Web3 marketing
By providing Web3 companies with a solution for precise targeting, Addressable will also reduce cost-of-acquisition when compared to the general and broad targeting options in existing Web3 tools.
“Marketing is all about knowing your audience, but since crypto wallets are anonymised by design, Web3 marketers rarely know their audience’s age, country or purchasing history. In the face of anonymity, our solution allows Web3 marketers to associate anonymous blockchain audiences with social media activity, ultimately addressing the most significant barrier to Web3 growth today,” says Dr Asaf Nadler, co-founder and chief scientist at Addressable.
Addressable aims to reimagine and rebuild the marketing stack for web3 based on real-world challenges marketers encounter and it’s getting support from other groups of partners including North Island Ventures, Mensch Capital, and numerous angel investors.