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Sony’s Entertainment Strategy Gains Traction With Gran Turismo Movie

The upcoming movie based on the long-running hit franchise is set to release this year alongside other PlayStation game adaptations

Fans got a look at the Gran Turismo movie after it was teased at the CES 2023 technology trade show.

The movie was announced last year and will tell the true story of Jann Mardenborough, a teenage Gran Turismo player who masters the game, then goes on to win various Nissan competitions and become a real professional race car driver.

Gran Turismo is directed by Neill Blomkamp and stars Archie Madekew as Jann Mardenborough. The movie also casts Orlando Bloom and David Harbour. The Stranger Things star will play a retired racing driver who trains Mardenborough. The movie is set for a cinema release on August 11th, 2023.

Teaser for Gran Turismo

Gran Turismo on the big screen

This is yet another showcase of Sony’s transformation from being primarily based on hardware to its now much broader range of entertainment-based power. According to a Reuters interview, it also represents the bridging of the divide between Sony Pictures Entertainment, Sony PlayStation, and Sony Music.

Kenichiro Yoshida, chief executive at Sony commented that, “I defined our identity as a creative entertainment company with a solid foundation on technology.” 

Gran Turismo is just one of 10 game-inspired film and television adaptations that are currently in various stages of development. Fans have already seen the release of a movie adaption of the popular Uncharted video game franchise.

Other upcoming adaptations

January 15th will see The Last of Us make its debut on HBO. Early reviews for the show marking the show as the best video game adaption ever made. Amazon Prime Video also announced it would be creating a live adaptation of the God of War franchise.

The gaming industry has long been proving itself as one of the leading entertainment sectors that can surpass Hollywood in terms of revenue generated. Revenue aside, the gaming industry has also shown depth in the stories that are being told. Titles such as The Last of Us and the new God of War games are all rooted in deep stories – stories that have great potential in TV and movies. 

Written By

Paige Cook is a writer with a multi-media background. She has experience covering video games and technology and also has freelance experience in video editing, graphic design, and photography. Paige is a massive fan of the movie industry and loves a good TV show, if she is not watching something interesting then she's probably playing video games or buried in a good book. Her latest addiction is virtual photography and currently spends far too much time taking pretty pictures in games rather than actually finishing them.

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