First up, Chanel. The legendary design house is dipping its toes into the world of gaming with Chanel Moon Walk, just in time for Christmas. The game transports the player to the moon on a space shuttle, where they must destroy meteorites and catch beauty products. Once the game is completed, the player can then purchase the items in the Chanel e-shop.
The game can be accessed by scanning a QR code on the brand’s website or accessed online, and is super simple to use. It’s as classy as you’d expect from Chanel, with quite retro imagery and chilled electro-pop soundtrack from Air. The game was designed with the Mazarine agency and is available in 30 countries until January 1.
With a totally different direction, Kenzo’s game Kenzo Run, developed by LVMH‘s luxury house and piloted by Japanese designer Nigo, can be played online until December 31. In this game, players to choose their character and launch them into the futuristic virtual city of Kenzo. The aim of the game is to collect tokens which are designed in the shape of Boke flowers (inspired by the design house’s iconic motif) whilst avoiding obstacles – more basic gameplay making it accessible to a wide audience.
The incentive to play? There are exclusive gifts up for grabs in both cases, and Kenzo is offering the chance to attend its fall-winter 2023/24 fashion show in Paris this coming January, complete with flights and hotels, to the highest scoring player.