Users searching their favourite sites for items to buy can sometimes find the experience frustrating when relevant items fail to appear. A tedious shopping experience can then lose the retailer potential customers and earnings. To help address this issue visual AI startup for e-commerce, Pixyle AI can find the location of fashion items in images, determine the category and even go as far as to identify item colours or patterns. This improvement in product data can then be used to see more relevancy in customers search results and enable products to be easily discovered.
Pixyle AI has announced a $1M seed funding round from South Central Ventures. The aim for Pixyle AI is to connect retailers’ online users with the products they are looking to buy. This new funding will go toward the further expansion of the Pixyle AI geographic reach and enhance the products offering.
AI-assisted shopping
Pixyle AI was founded in 2018 by Svetlana Kordumova, who holds a PhD in AI and computer vision. Kordumova commented on how the Pixyle AI works and its goals saying, “understanding customers’ shopping intent is vital. We are laser-focused on this using neural networks that train Pixyle’s AI algorithms to see and interpret images exactly how humans would.
For example, in eCommerce when site visitors are looking for a specific product to buy and type “short summer dress with flower print in purple and pink” in order for these kinds of dresses to be shown to the customers, in the catalogue they need to be tagged with length “short”, occasion “summer”, with “floral” pattern, and “purple” and “pink” colours. It starts with building the right taxonomy,”
Kordumova went on to say “Having the right metadata associated with product images helps retailers capture everyday popular search queries as well as long-tail searches. We’re trying to make online shopping as frictionless as possible, and hopefully a bit more fun and enjoyable by letting people easily find what they are really looking for”.
As the holiday season is upon us many will understand the need to find a gift that is just right for a loved one, and with Pixyle AI the goal is to eliminate inconsistent and unrelated products from showing up, and instead provide a tailor-made shopping experience. Not only will this help shoppers find the right item, but also help businesses target their audience.
Paige Cook is a writer with a multi-media background. She has experience covering video games and technology and also has freelance experience in video editing, graphic design, and photography. Paige is a massive fan of the movie industry and loves a good TV show, if she is not watching something interesting then she's probably playing video games or buried in a good book. Her latest addiction is virtual photography and currently spends far too much time taking pretty pictures in games rather than actually finishing them.
