South Korea’s SK Telecom has announced that its metaverse platform Ifland is launching in 49 countries in North America, Europe, the Middle East, and Asia.
The global launch of Ifland will see SKT utilising the popularity of K-pop to create joint content with various international partners and build the communication functions on the platform. This is all to promote Ifland as a global social metaverse.
SKT has signed a memorandum of understanding with NTT Docomo, the largest mobile operator in Japan to cooperate on content development. In addition to this, Ifland has also partnered with tech firm e& and telecommunications group Singtel.
In collaboration with its partners, Ifland intends to see specialised features being created for each different region. They also plan to offer content that targets the Millennials and Generation Z through partnerships with the likes of international brands.
In Q3 2022, Ifland accumulated a user base of 12.8 million, and its local competitor Naver Z’s Zepeto, had a massive 300 million downloads globally, with 95% of its users coming from outside of South Korea. By releasing Ifland beyond Korea and expanding its reach on a more global level it will ensure that the platform is gaining a broader audience.