Xsolla, the global video game commerce company has announced new features for its mobile-centric solutions that help mobile game developers stay ahead in the ever-evolving video game industry.
The mobile market has seen significant growth in not only the number of games released but has also seen a staggering 28 billion mobile game downloads in the first quarter of 2022. Due to its rapid growth, mobile developers are constantly seeking ways of improving gaming on the handheld platform for players as well as increasing their monetisation strategies both in-game and online.
The company’s updated Xsolla Web Shop features align with market requests, further allowing partners to benefit by engaging directly with consumers from their online store. The new features will also help developers manage player promotions as well as personalize their marketing efforts to provide a distinct and valuable experience for every consumer.
With Xsolla’s new features, developers can now comfortably save resources and time without having to set up personalized offers and promotions for in-game items for each offer on their own web shops manually.
All this and Alipay+ too
And that’s not all. Other news from Xsolla focuses on the integration of Alipay+, the suite of global cross-border mobile payments and marketing solutions from Ant Group.
With Alipay+ on board, Xsolla can provide coverage of digital wallets and other payment methods in the Southeast Asia market, allowing partners to produce customer-targeted marketing promotions and reach new players by allowing them to pay for their games and in-game items with their preferred local payment methods.
“We are making great strides around the world to help our partners market, sell and monetize their games in over 200+ regions, including Korea, China, Malaysia, India, and now Japan,” stated Chris Hewish, President of Xsolla. “As a global company, these offices continue to help us bring payment options to games worldwide. In some markets, players could not play games because their preferred payment method was not available to make purchases with their favorite titles.”
“With the Alipay+ partnership, we have extended coverage in China and beyond while reinforcing access to the biggest e-wallets in Indonesia, Malaysia, Philippines, Korea, Thailand, and Hong Kong SAR, China,” said Xsolla’s Head of Payments and Commerce, Anton Zelenin.
This partnership follows Xsolla’s expansion into India announced earlier this year. Xsolla has been operating in Asia for more than eight years with an office in Seoul, Korea; earlier this year, opening in Beijing, China, and Kuala Lumpur, Malaysia; and most recently expanded to Tokyo, Japan, with a significant presence at September’s Tokyo Game Show.
“We are excited to partner with global brands like Xsolla,” said said Jin Yin, General Manager of Ant International Global Strategic Accounts. “The digital entertainment industry has been on the upward growth trajectory over the past few years. We are willing to support Xsolla and its customers in the industry to connect to more digital-first customers across Asia.”
Daniel Griffiths is a veteran journalist who has worked on some of the world's biggest entertainment, home and tech media brands. He's reviewed all the greats, interviewed countless big names, and reported on thousands of releases in the fields of video games, music, movies, tech, gadgets, home improvement, self build, interiors, garden design and more. He’s the ex-Editor of PSM3, GamesMaster, Future Music and ex-Group Editor-in-Chief of Electronic Musician, Guitarist, Guitar World, Computer Music and more. He renovates property and writes fun things for great websites.
