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Krafton’s Virtual Influencer Ana Releases Her First Single

Virtual influencer Ana has made her official debut as a music artist with the release of her first single, titled Shine Bright.

The artist’s new single was created using Krafton’s advanced deep-learning technologies which also include voice synthesis, making Ana’s vocals on the single wholly artificial intelligence-driven.

By extending its deep learning voice model, Krafton also applied a unique voice to Ana, one that is best suitable for her. The virtual artist was developed through the hyperrealism production technology of Unreal Engine and displays a hyper-realistic appearance that blurs the lines between a digital character and a real human.

Cha Cha Malone, co-CEO and producer at H1GHR MUSIC stated, “While producing this track, I focused on bringing out Ana’s charm and it was really enjoyable working on this project with KRAFTON. I hope Ana is a huge hit among global fans with this digital single release.”

Having many human-like features, Ana is truly a distinct and unique virtual human artist with a face rigging technology that delicately expresses the movement of the pupil, wrinkles and facial muscles which allows for a natural joint movement across the entire body.

Shine Bright is currently available across digital music streaming platforms worldwide and you can check out the official music video from Ana’s YouTube channel below.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He enjoys reading philosophy, autobiographies and staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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