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Nike Leads The Metaverse Fashion Sector With $185 Million In NFT sales

Dolce and Gabana trailed a distant second with $25.6m, while Gucci has only raised $11.5m

While the likes of Adidas and Gucci have been blazing their respective trails in the NFT world, Nike is a whole other game. According to the latest reports from NFTGators, the sportswear giant has managed to really carve out its own lucrative space – generating more than $185 million in revenue from NFT sales.

In contrast, the likes of Dolce and Gabana trailed a distant second with $25.6m, while Gucci has only raised $11.5m so far.

The closest competitor to Nike – Adidas – was also quite far behind with a revenue of $10.9m from its NFT transactions.

Some of the contributing factors to this came from its partnerships with well-established NFT creators like RTFKT, for example. Following on from this, in April, Nike released CryptoKicks – its first collection of digital sneakers. Comprised of 20,000 NFTs, one NFT, which was created by Takashi Murakami was sold for a grand total of $134,000.

Across that same month, Nike saw a record number of transactions at 12.7k, a jump from 11.3k in December 2021.

While this is an impressive feat from Nike, there is a broader decline that has been happening in NFTs. With visible declines happening over July compared to stronger months like March and April.

This article was first published on

Written By

Former editor of - and now contributing writer to - our partner site, James is a freelance tech, finance and gaming journalist and expert on the NFT and blockchain space.

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