Disney and Marvel have announced that they’ll be hosting their first-ever video game showcase which will include content from Disney, Pixar, 20th Century Studios, Lucasfilm (Star Wars) and Marvel.
It’s quite the (virtual) event and sets the scene for their future intentions going forwards.
Just as Marvel’s universe has gone from niche, fan-pleasing movie series to producing some of the highest-grossing movies ever under the power of Disney, so the same seems set to happen with their renewed interest in the video games side of the business.
And with brands like those listed above there’s plenty of rich pickings that can be given a transmedia spin into whatever channels Disney decides to dominate.
Certainly the trailer for the September 9th event (below) couldn’t be more packed full of familiar faces appearing in plenty of as-yet-unannouced places.
The announcement was made following THQ Nordic’s digital showcase which took place week, setting the trend for the big companies to host cost-effective virtual events that are all their own, rather than attending costly (and debatably effective) trade shows such as E3 in Los Angeles.
Blessing Adeoye, a Nigerian producer for Entertainment company Kinda Funny will host the showcase which will air on September 9th, 2022.
Words I never thought I’d say: I’m excited to announce that I’m going to be hosting the first ever Disney and Marvel Games Showcase on Friday, September 9th! Tune in for some really exciting reveals, announcements, and trailers. #ad pic.twitter.com/zsnW66soTn
— Blessing Adeoye Jr. (@BlessingJr) August 15, 2022
So. Get ready for games based on Aliens, Marvel’s Midnight Suns, Avatar: Frontiers of Pandora, Lego Star Wars and Disney’s new free-to-play racing game Speedstorm among many more surprises.
You can watch the broadcast on Twitch and YouTube.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
