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Niantic Partners With NBA For AR Basketball Game

Basketball in the “real-world metaverse” with new augmented reality title

Niantic has announced its partnership with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA)to create a new real-world, augmented reality mobile game.

The officially licensed game in progress, NBA All-World, will be a free-to-play geolocation game where NBA fans can experience the “real-world metaverse”.

Shooting hoops, finding recruits

Gameplay in NBA All-World will involve finding, challenging and competing with modern NBA players, who are then able to be recruited. Outfitting players with custom apparel will be NBA All-World’s means of incorporating NBA fashion.

“NBA All-World represents an industry first in sports games, as an original, real-world mobile game that will appeal to casual and core NBA fans alike,” said Niantic senior producer Marcus Matthews “We’re creating and designing a game that empowers players to represent where they’re from and showcase their individual style.”

“Through our partnership with Niantic, NBA All-World will provide fans across the globe the opportunity to fully immerse themselves into the energy and excitement of the NBA,” commented NBA head of consumer products Matt Holt.

NBPA EVP of licensing for THINK450 Josh Goodstadt added: “NBA-All World gives us the opportunity to bring NBA players into Niantic’s real-world metaverse, opening up paths for fans to interact with them in a new way.

“Niantic has proven experience building games that encourage engagement in local communities, and having our players integrated into NBA All-World adds to that immersion.”

This article was first published on

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