It’s a convoluted entry into the canon of virtual entertainment but it’s no less valid because of that… ENO, GSK Consumer Healthcare’s top antacid brand (which treat the symptoms of heartburn and gastric discomfort) is celebrating 50 years of sales in India. And what better way to do that than with the first ever stand-up comedy show… In the metaverse. Of course.
The show, dubbed A Plateful of Laughs, saw comedians donning metaverse avatars and performing on a virtual stage.
Stand-up comedian Zakir Khan was the show’s headliner, with supporting comedy segments by Sahil Shah, Kiran Dutta and Kaneez Surkha, among others. The comedians focused on food-based comedy for the metaverse event in line with ENO’s half-century long solid-gold reputation for righting gastric wrongs.
Making light of a serious situation is something that ENO has done previously and the brand likes to use comedy in the past to promote its products and make consumers aware of acidity and, in recent years, has been partnering with comedian influencers. After all the one true global international language is humour.
Preceding the event was a three-day teaser campaign hosted on Instagram in which Zakir Khan invited other comics to the show and participating comedians showed off their unique metaverse avatars.
Digital PR Agency BCW India Group’s CEO Deepshikha Dharmaraj congratulated ENO on its five-decade milestone, stating, “It has been our privilege to be part of that journey for over a decade and to see the brand grow as a household favorite for wellness. The ‘Plateful of Laughs’ event is both a celebration of that legacy as well as an overture to a new set of audiences through the metaverse.”
While A Plateful of Laughs may be the first stand-up comedy show in the metaverse, plenty of other forms of entertainment have already entered the Web3 space. For Instance, Neos is hosting The MetaMovie: Alien Rescue, an interactive metaverse movie experience. Play Together and Genie music teamed up earlier this year to create a metaverse music talk show, while Dark Slope and Insight are collaborating on a metaverse reality show.