The movie studio has effectively become the first such large-scale global entertainment entity to create its own world within The Sandbox.
Lionsgate’s first step into The Sandbox will be the creation of ‘Action City’ a virtual land within the experience built around the company’s Hellboy, Expendables and Rambo film franchises.
Action City is described as “a dedicated LAND that will serve as a thrilling entertainment destination featuring voxelized characters and items inspired by fan-favorite Lionsgate and Millennium Media action films.”
Lionsgate have a huge portfolio of movie brands so the choice of which to use for their first steps is interesting. Don’t get us wrong, Hellboy is quite a catch (and the first two movies were excellent – don’t mention the reboot…) but we ponder the weight and breadth of its appeal while their Hunger Games, SAW, Divergent and John Wick franchises are being left on the shelf. At least for now.
And as for modern classics such as American Psycho and documentaries such as Fahrenheit 9/11 finding a metaverse home, only time will tell.
Fortunately for those who aren’t card-carrying Hellboy fanatics, the company promise that “a LAND with experiences that dive into the studio’s rich horror catalog is planned for the future.”
The announcement itself has come via Animoca Brands, owners of The Sandbox and is described as a “strategic partnership”. We get the feeling that this may be the first of many even higher profile movie and TV wins to come.