Versus Entertainment, a film production and distribution company has brought on board Decentraland and Lumiere to develop metaverse and NFT sides for its ongoing film project titled “The Infinite Machine.”
Adapted from Camilla Russo’s book of the same title, The Infinite Machine is currently being produced by Versus alongside Ridley Scott’s production company Scott Free. The film tells the story of Vitalik Buterin, the controversial co-founder of Ethereum, the world’s second largest digital asset.
Alejandro De Grazia, head of film and entertainment at Decentraland Foundation said, “We are really proud that a company such as Lumiere and as important a film as ‘The Infinite Machine’ have chosen Decentraland to build their experience in order to interact with its community fan base. The link between movies, their communities and the Metaverse is already happening.”
Multi-level brand promotions
Decentraland operates a virtual world that uses open-source technology that allows member users to expand it. The platform is also owned and operated by the same users by using blockchain rather than by a parent company.
The agreement between Versus and Decentraland will to the development of the film as well as its NFT collection integrated into the Decentraland metaverse. Lumiere on the other hand, is an Hong Kong and Singapore-based entertainment specialist that is supporting the project by developing and integrating the experience of the film and engaging its audience into the Decentraland metaverse.
According to Patrice Poujol, CEO of Lumiere, “This is a case that can transform how the entire industry develops and promotes its content to its fans and audiences.”
The Infinite Machine is expected to conduct a third round of NFT issue in the coming months, allowing it to become the first ever NFT-financed film. Shyam Madiraju is writing and directing the film for screen alongside Scott,Tom Moran and Vera Meyer of Scott Free producing with Versus Entertainment’s Alejandro Miranda.