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Lamborghini Launches eSports Team

Supercar manufacturer creates their own eSports racing team

Popular Italian car brand, Lamborghini has announced the launch of its very own eSports team and has also signed three simulation race drivers to its roster.

It’s officially named Automobili Lamborghini Esports Team and will compete in the forthcoming GT World Challenge eSports Championships in the game Assetto Corsa Competizione.

Giorgio Sanna, Head of Motorsport at Automobili Lamborghini commented: “Sim racing is an important platform in today’s motorsport scene. Video games were born to allow those who didn’t have opportunities for real-life racing to impersonate professional drivers. Now, after several decades of development in the industry, simulated racing is getting closer and closer to its real-life counterpart and now has nothing to envy from professional motorsport.”

New members of the Lamborghini Esports team will be supported by Squadra Corse, Lamborghini’s very own in-house racing team, which is very interesting.

The famous car company will also dedicate a team principal, driver, engineers and a coach to the eSports project as well. The staff members will help by offering their various expertise in the development and analysis of telemetry data.

In a press release, Lamborghini stated that it was impressed by the success of The Real Race, a one-make virtual tournament that it founded in 2020. The company also stated that The Real Race will return in 2022 with new dates to be announced in the coming weeks.

Both Jordan Sherrat, Gianfranco Giglioli and Giorgio Simonini (left to right in our photo) will be joining the team as drivers.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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