Roc Nation, an entertainment agency founded by Jay-Z in 2008 has announced that a gaming metaverse adaptation of The Harder They Fall, a western cowboy featuring Idris Elba, Delroy Lindo, Jonathan Majors and others, is launching next month.
The experience will apparently enable players to feel part of the film’s Wild West setting by exploring Redwood City, as well as battling their way through, and conquering enemy territories.
This experience will not require users to download any app, or apparently require a gaming console or VR headset. You’ll also be able to listen to the full Roc Nation soundtrack that was used in the movie while making stops at different sets and scenes from the film.
Users can visit locations from the show, including the church, the train or even Mary’s Stagecoach Saloon. They can also visit the Hotel and win various prizes by playing games.
Inside Mary’s Stagecoach Saloon there’s an exclusive live-streamed panel. It will allow select users to have discussions with cast members from the movie and artists of the original soundtrack.
The Harder They Fall was produced by JAY-Z, and follows outlaw Nat Love (Jonathan Majors) after he learns that his enemy Rufus Buck (Idris Elba) – who killed his parents over two decades ago – is being released from jail. In pursuit of revenge, Love assembles a squad of allies including his former lover Stagecoach Mary (Zazie Beetz), Bill Pickett (Edi Gathegi), Jim Beckwourth (R.J. Cyler) and a surprising adversary-turned-ally, to hunt down Buck.
Development for the P2E (Play-To-Earn) duel-style Wild West is currently ongoing and being handled by Cybr. The platform is scheduled to be available for crypto enthusiasts and gamers around the globe in January 2022.
$THTF As The Native Token of the New Metaverse
$THTF will be the native token of the upcoming P2E game. The Wild West-themed token aims to emerge as the future leader among meme tokens. Above all, it seeks to leave a mark against other competitors that a new cowboy is in town.
The $THTF creators chose to build their token on the Binance Smart Chain. The decision behind this is said to be that it will reportedly make the game both efficient and affordable for all users.
With the game’s native token being $THTF, it will grant users access to the metaverse and facilitate value transfer across the in-game economy. It will also offer holders a way to earn passive income via its tokenomics.
Below is the premise of THTF:
The year is 1894. The dust starts to billow in a small town as a horse gallops fast through the streets. It comes to a stop. A man drops off the horse, dressed in bell-bottoms, a leather shirt, and a cowboy hat. He looks around slowly and sets his eyes on his target… YOU! Suddenly you realize he’s here to eliminate you. You whip out your gun, and a battle ensues. Who will be the winner? Well, that’s for you to decide when you play $THTF.
While this is a project that is tied to cryptocurrency by its very DNA, it’s perhaps most notable that it fuses together gaming, music and film elements. While the longevity of concepts like cryptocurrency and the mining and minting that comes with it is not guaranteed, advancements into shared, decentralised digital spaces are looking to be an imminent, valuable step for most major entertainment mediums.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
