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A plot of digital land sold in the metaverse for nearly $2.5 million

Metaverse Group closes Decentraland’s largest land acquisition to date

Metaverse Group has bought a plot of digital land, paying in the region of $2.43 million, according to a statement by parent company,   

The land comprises 116 parcels equivalent to 52.5 square feet each, making the acquisition a total of 6,090 square feet of land. Decentraland has declared this to be the largest metaverse land acquisition to date. 

Digital couture

Costing 618,000 mana, Decentraland’s Ethereum-based cryptocurrency, the estate will be developed for fashion shows and commerce, offering partnerships with existing fashion brands who are looking to connect with new audiences and expand their e-commerce offerings within the metaverse. 

“Fashion is the next massive area for growth in the metaverse,” said Sam Hamilton, Head of Content at the Decentraland Foundation. “So it’s timely, and very exciting, that Metaverse Group has made such a decisive commitment with this land purchase in the heart of Decentraland’s fashion precinct.”

Metaverse Group CEO Andrew Kiguel said, “We are happy to make history by closing the largest public metaverse land acquisition to date. These assets will complement the existing portfolio of metaverse real estate. We are excited to have our subsidiary successfully close this landmark digital real estate transaction”.

Written By

Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.

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