Connect with us

Hi, what are you looking for?


EA: NFT and blockchain games are part of “future of our industry”

CEO Andrew Wilson said that these kinds of features will be “an important part” of games in the coming years

US publisher Electronic Arts reckons that NFTs and “play-to-earn” are part of the video games industry’s future.

Speaking to investors for its financials for the quarter ending September 30th, CEO Andrew Wilson said that these kinds of features will be “an important part” of games in the coming years. He did, however, say that this could be a while off yet.

Play-to-earn generally denotes experiences where consumers receive money – usually cryptocurrency – for engaging with a game. NFTs – non-fungible tokens – are items whose ownership is registered on a blockchain. So far, they have become a big feature within the art space due to their ability to turn images into securitised assets that can be sold on later down the line for profit.

Both play-to-earn titles and NFTs require the use of decentralised ledgers backed by a blockchain. These require an increasing amount of energy to run; the Bitcoin blockchain uses 80 terawatt-hours of electricity per year, close to the total amount of power consumed by the nation of Finland, according to online business resource, Quartz.

“I think the play to earn or the NFT conversation is still really, really early, and there’s a lot of conversation,” Wilson said. “And there’s at some level, a lot of hype about it. I do think it will be an important part of the future of our industry on a go-forward basis. But it’s still early to kind of figure out how that’s going to work. I feel good about our position with respect to that.

“As a company, we have been leaders in the creation of digital content that has real collectible value in the embedding of that content as part of live services. What we know about collection over time is the collectibility is far more valuable to the collector where the collected item has utility. And I think that in the context of the games that we create and the live services that we offer, collectible digital content is going to play a meaningful part in our future. So still early to tell, but I think we’re in a really good position, and you should expect us to kind of think more innovatively and creatively about that on a go-forward basis.”

This article was first published on

Written By

You May Also Like

Level Up

Eager to be at the metaverse frontier, but not sure how to get started? As exciting as the idea of a shared digital space...


New blockchain gaming platform based on Unreal Engine 5.


Fashion brand teams up with proto-metaverse for two new eyewear options, the Helux and Hydra


The record for the most expensive land sale in the metaverse has just been raised


Subscribe to the future