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Supersocial raises $5.2m to build experiences for the metaverse

Indie studio targets Roblox expansion, supporting aspiring creators

Brooklyn-based indie games studio Supersocial has raised $5.2M seed funding to build iconic games and experiences for the metaverse, starting with Roblox. The funding comes from investors including Initial Capital, Griffin Gaming Partners, Warner Music Group, LightShed Ventures and TIME Ventures.

Founder and CEO Yonatan Raz-Fridman said in a blog post that, “The experiences that we’re building at Supersocial are not merely ‘games’, they are worlds that illustrate our approach to living in the metaverse – worlds that power creativity, foster inclusivity, and drive prosperity”.

Describing Roblox as, “The Internet’s ‘home page’ for a new generation,” Supersocial is currently preparing multiple titles for the platform, including the anticipated experience, Ghostopia.

Ken Lamb, co-founder of Initial Capital said, “We are in the midst of a seismic shift in the nature of mobile gaming driven by super-fast mobile data, ubiquitous social media, user-generated content, massive multiplayer online worlds and a merging of ‘real’ and ‘virtual’ worlds on platforms like Roblox and other emerging metaverses”.

The Nintendo of the metaverse

Raz-Fridman also explained that, “Supersocial is setting out to build the Nintendo of the metaverse age with products that make a lasting impact on fans. To achieve this ambition, we prioritise and aspire to build the world’s most talent-centric metaverse company. The funding enables us to double down on our investment in attracting and developing the very best talent, nurturing a resilient culture, and creating iconic games and experiences that delights the incredible Roblox community”.

To that end, the company has established Supersocial Labs, a bespoke division that recruits and employs aspiring Roblox developers to create experiences in rapid development cycles and provides capital, operating expertise, support and infrastructure to help creators bring new unique games to life.

Written By

Steve is an award-winning editor and copywriter with more than 20 years’ experience specialising in consumer technology and video games. With a career spanning from the first PlayStation to the latest in VR, he's proud to be a lifelong gamer.

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