Costa Coffee, the well-known high street coffee shot, has decided to ‘espresso’ with its own NFT-based ‘drip’. In an announcement by the company, Costa has teamed up with the footwear creator, Artisan Lab, to create its special series of NFT-backed trainers.
The love of commuters across the UK, Costa is the latest coffee company to test out Web3 – following in the footsteps of Seattle rival Starbucks and its NFT loyalty scheme.
As part of the program, Artisan Lab has crafted 20 pairs of trainers, each with a distinguishing number and coffee-related dye based on Costa’s iconic Mocha Italian blend. Along with being a very special venture into Web3, for their prospective buyers, each pair comes with its own NFT certificate of authenticity.
The first of these NFTs have been named the ‘Drip 1’ and will be launched to commemorate International Coffee Day. Those interested in participating can get more information about the related competition on Costa’s TikTok.
@costacoffee CALLING ALL SNEAKERHEADS! 👟 To celebrate National Espresso Day, we’re launching The Drip 1 in collab with @artisan_lab. Handmade Italian sneakers, sustainably hand-dyed with used Mocha Italia grounds. RRP: £180. We’ve got 20 pairs to give away, sizes 6-12. To get a pair follow @costacoffee and @artisan_lab, like the post and tell us your size in the comments. Draw closes on 7th December. T&C’s apply.
♬ original sound – Costa Coffee
This article was first published on BlockchainGamer.biz.
Former editor of - and now contributing writer to - our partner site BlockchainGamer.biz, James is a freelance tech, finance and gaming journalist and expert on the NFT and blockchain space.
