While it represents one of the more unusual reference points for time, since Facebook’s announcement of its name change to ‘Meta’, The Sandbox‘s in-game economy has gone from strength to strength.
How so? Since October 29th, the value of its native token, SAND, has shot up by over 600%.
To put that in perspective for the week, SAND has reached a total market cap of $6.5 billion (at time of publication).
Couple that with the announcement recently that Adidas is walking into the world of NFTs, and an alluded-to partnership with The Sandbox.
To be more specific, the sports manufacturer overtly name-dropped The Sandbox on its Twitter in the below tweet:
adiVerse anyone? 🤔
— adidas Originals (@adidasoriginals) November 22, 2021
What should we build, together in @TheSandboxGame? ⬇️ https://t.co/VbAdIi9cxN
Both Sandbox and Adidas have proven themselves pretty adept at building suspense while giving out very few details. But, that’s why we’re seeing SAND’s value jumping up another 25% since both sides made the announcement online.
One of the aspects that is clear from The Sandbox’s tweet is that the partnership involved Adidas buying up a large patch of land within the game’s ecosystem. If Snoop Dogg’s promotional was anything to go by, maybe Adidas is planning something similar in the future?
