Virtual real estate metaverse Atlas: Earth has partnered with risk intelligence company Shield to leverage its AI-powered Device Intelligence technology to identify and expel fraudulent users from its platform.
The collaboration will enable the platform’s 1.5 million US players on Android and iOS to enjoy a fair metaverse experience. It’ll also set a benchmark for trust and safety in the nascent space as it aims to establish fair play and transparency for all its users.
Atlas: Earth CEO Sami Khan said, “Shield’s Device Intelligence, the first fraud prevention Unity plugin, is a gamechanger for the industry. By leveraging this cutting-edge technology, we can confidently ban cheaters without affecting legitimate users, building user trust in the ample opportunities that the metaverse offers.”
Building a secured metaverse
Cheating has always been a serious and recurring problem within the gaming industry. This is mainly because cheaters can easily create new fake accounts even when developers ban their old accounts. Atlas: Earth, on the other hand, will require players to be physically present at real-world locations to purchase their virtual equivalents and earn rewards.
This unique feature has made it susceptible to GPS apps and/or devices that provide a user’s false location information. The Atlas team has also continued to introduce new layers of gameplay which has led to an increase in the platform’s user base.
Shield CEO Justin Lie said, “Taking a zero-tolerance approach to cheating and fraud will be critical for the long-term success of metaverse platforms. We are proud to be bolstering trust in Atlas: Earth and protecting its virtual world even as it continues to scale and grow.”
By utilising Shield’s Device Intelligence solution, the platform is now looking to bring an enjoyable metaverse experience to users with a type of security feature that’s mainly used in fintech and banking apps.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
