Activision and Burger King are partnering with quick-service restaurant tech company Acrelec to celebrate the release of Call of Duty: Modern Warfare II. Using Acrelec’s self-service kiosks, specific Burger King locations will be transformed to simulate the aesthetic of the new Call of Duty title.
The re-designed restaurants are part of a global marketing campaign for the launch of the new Call of Duty game.
In addition, the famous fast-food franchise is currently offering a Call of Duty-themed Whopper Meal. Purchasing one of these Whopper meals through an Acrelec kiosk allows consumers to redeem codes for in-game items and rewards such as extra experience points and even a burger-themed skin…
Burger King visitors can also play an interactive game at the kiosks in which fans hunt down hidden QR codes.
“We are thrilled to be a part of this first-of-its-kind creative marketing campaign between two of the biggest names in their industry, Burger King and Activision,” says Reda El Khayer, VP of Global Marketing at Acrelec. “Having deployed our kiosk solutions in Burger King’s around the world and built a strong relationship with the brand, this is the perfect opportunity to show our agility and reactivity to both Burger King and its parent company, Restaurant Brands International (RBI), and showcase our kiosks’ robust integrations, customizable hardware design, and user interface.”
Call of Duty Modern Warfare II is out now with themed restaurants worldwide depicting scenes and mini-maps from the game.
The Future of Fast Food
Most people don’t yet associate Web3 and the metaverse with quick-service restaurants but according to a survey by Paytronix and PYMNTs, metaverse advertising could be lucrative for fast food chains. Thirty-eight percent of metaverse users state they are willing to make purchases from metaverse fast food restaurants. Meanwhile Wendy’s has already established a metaverse presence with its Wendyverse