Fashion fans expect garments that push boundaries to debut during Paris Fashion Week. After all, the event gives top fashion designers a chance to showcase their creativity. Still, the Loewe fashion show managed to surprise viewers with its selection of pixelated pieces.
“No, that’s not Photoshop,” said Boulevard in a tweet, “That Minecraft-looking hoodie is a real piece of clothing you can buy.”
As the models glide down the catwalk, the pixel design creates the surreal illusion of pixels glitching. Essentially, Loewe has brought the iconic pixel character movement, which players will recognize from old-school games, into the physical world.
The line consists of T-shirts, hoodies and pants, including a pale blue shirt outlined in a black pixel-like design and pants featuring pixel animation-inspired shading. Many are already comparing the collection to Minecraft, which, while not an actual partner, did serve as an inspiration. Thus far, it seems the majority of people are impressed with how the clothing cleverly simulates pixelation.
“I really loved the Minecraft-Esque, pixelated pieces at Loewe’s #PFW show, which felt like an antidote to the fashion industry’s unyielding supply of m3taverse gimmicks,” tweeted Verge reporter, Mia Sato
Fashion Is Crushing It in the Metaverse
The fashion industry has been quick to adapt to the metaverse. Gucci established its virtual presence by launching Gucci Town in Roblox in May. Likewise, Gap partnered with kidtech platform, SuperAwesome to create a VR experience in Roblox aimed at teens. Additionally, Timberland, a footwear company known for its boots, launched a design Studio in Fortnite where it engages in product design.
Prominent fashion brands are also taking advantage of the NFT market. High-end fashion brand Prada launched its first solo NFTs over the summer, while Nike earned over $185 million from NFT sales as of August. In addition, a virtual Carolina Herrera Dress recently sold for $5,000 on Roblox.