Google Cloud is building a team that will provide services to blockchain application developers. Google aims to make Google Cloud the go-to platform for Web3 developers, according to an email sent by Amit Zavery, a vice president of Google Cloud, to company employees.
“While the world is still early in its embrace of Web3, it is a market that is already demonstrating tremendous potential with many customers asking us to increase our support for Web3 and Crypto-related technologies,” said Zavery in the email.
Through this team, Google plans to offer back-end services to Web 3 software creators. The team will be led by former Citigroup executive James Tromans and will include Google employees with Web 3 experience. Google hopes to simplify the creation and implementation of blockchain nodes.
By developing a team to create Web 3 tools to aid developers, Google may essentially be creating a blueprint that other companies may adopt in the future. Zavery also stated that Google’s tools work with various computing environments like Amazon Web Services.
Recent Web3 Concerns
Of late, some concerns about the future of Web 3 applications have surfaced. According to a law professor, NFTs and blockchain may not protect digital assets. Likewise, companies’ terms of service agreements allow them to change how digital purchases work at their discretion.
In addition, a third of U.S adults fear the metaverse, according to a recent survey. Such fears are aided by phishing scams like the recent Bored Apes Instagram scam. Steam even recently admitted that half of all the platform’s Bitcoin transactions were fraudulent, which resulted in the gaming platform no longer accepting the cryptocurrency as of 2017.
Despite these and other concerns, businesses in varying industries continue to employ blockchain technologies. Museums have turned to the metaverse as an alternative revenue source. Additionally, the first metaverse hotel recently opened in the Decentraland metaverse.