The Fabricant has raised $14 million to expand the company’s digital fashion presence and further its goal to create the “wardrobe of the metaverse” via its platform, The Fabricant Studio, where users can create and trade digital fashions.
The company is currently in partnerships with metaverse pioneer Epic Games, The Sandbox and World of Women, the largest female-run NFT community. Additionally, The Fabricant recently received a mega-grant from Epic Games.
“Within virtual environments, we are likely going to have multiple digital reflections of our physical self,” says Jascha Samadi, Partner of Greenfield One. “The Fabricant Studio allows any creator to become their own fashion designer in the metaverse — paired with Web3 technology; digital fashion becomes unique, tradeable and accessible for the masses. The team behind The Fabricant identified this paradigm of user-generated fashion very early on, long before NFTs caught mainstream attention.”
The Fabricant aims to create a decentralized fashion house for metaverse attire. The company, which has only 40 employees, was founded in 2018 and has worked with Under Armour, Puma and Epic Games, among many others, to showcase the potential of metaverse fashion. In 2021, the company launched The Fabricant Studio platform.
“In the metaverse, we get to create a new playing field where everyone can benefit and enjoy the love for self-expression, and create an economy around it,” said creative director at The Fabricant, Amber Slooten. “We’ve designed the tools to help construct a new fashion industry, one in which we believe we will all thrive.”
The Fabricant isn’t the only company focusing on fashion in the metaverse. In January, Balmain And Mattel partnered to create Barbie NFTs and ready-to-wear fashions. Additionally, fashion tech start-up, Aiva received a sizable investment from CNT Tech. Likewise, Gucci recently partnered with The Sandbox to bring its styles to the metaverse. Meanwhile, gaming and fashion platform, Drest is partnering with Kate Moss, who is to be the first guest avatar in the luxury fashion mobile game.