Fortnite parent company, Epic Games, is partnering with artist KAWS and Serpentine North Gallery in London. Users can now attend the virtual art show through January 25, 2022, at 3 pm GMT. To access KAWS virtual art display, users can head to the Fortnite Discover page.
The Fortnite experience recreates New Fiction, KAWS’s newest art exhibit at a virtual Serpentine North Gallery, melding the digital art world with reality. New Fiction Includes sculptures, paintings and AR art. The latter was developed by Acute Art.
The collaboration marks the first time the popular game has offered a virtual version of an actual art exhibit. Fortnite and KAWS also collaborated on the KAWS Skeleton Outfit for Fortnitemares 2021.
Bringing Real Art to the Virtual World
“This is the second time we’ve partnered up with KAWS to bring his unique artistic vision to Fortnite – and the first time Fortnite has made a real-world art exhibit accessible virtually to our millions of players around the world. Art and creative culture inspire our players on a daily basis, and we’re thrilled that this partnership will bring the work of KAWS to an even more diverse global audience. This is a space we plan to continue to invest in over the coming years”, Nate Nanzer, Vice President of Global Partnerships at Epic Games, said in a press release.
KAWS also spoke on the collaboration, stating”This is an incredibly exciting project for me. I always like exploring new mediums for my art. The collaboration with Fortnite means everything is coming together in a complex exhibition that takes place in parallel realities. I want to thank the incredible teams at Fortnite and Serpentine.”
Beyond the art realm, Epic Games has been busy, cutting a deal to acquire Harmonix in November 2021. With Harmonix, the creator of Rock Band, Epic Games will create interactive music experiences on its platform. Additionally, the game company is looking into making a Fortnite film.