Huxton, a USA-based, lifestyle, clothing and cannabis brand is exploring various opportunities to bring its identity and cannabis products to the metaverse.
Dustin Johnson, Co-founder of Huxton said, “Adults want to interact in virtual environments with brands and objects that they identify with in the real world. Providing them with the ability to get ‘digitally stoned’ is a unique opportunity that we are actively exploring.”
The brand is best known for its designer cannabis offerings that are available in three distinct, pre-packaged blends, as well as a range of accessories. RISE is a blend that’s designed to keep you productive and uplifted. HIFI is one that offers a potent ride that combines both energy and euphoria. Then there’s ZEN, which offers a smooth harmony of relaxation and rejuvenation.
Johnson added that the brand is excited to “expand our offerings to digital worlds” which will allow “folks to express their virtual identities” just as they would with other brands or products. “If the future includes having a beer at a virtual bar with friends, then it should also include smoking a joint on a virtual beach with your buds”, said Johnson.
Huxton remains a leading lifestyle cannabis brand that was found in the Arizona desert in 2014 to make the buying process easier by providing consumers with more control over their cannabis experience. Their award-winning products are currently available for purchase in Washington, Oregon, Arizona, and Nevada. The brand plans to open multiple new online markets soon.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
