Kontrol Coffee is celebrating its launch in the UK. The coffee company specialises in ready-to-drink iced coffees and caters to the gaming community. At launch, the company is offering four iced coffee flavours: Original Latte, Mocha, Caramel and Mirage Vanilla Latte. Currently, the gamer-centric coffee brand is only offering its products via the Kontrol Coffee website. However, the brand promises its coffees will be available at UK retailers soon.
“Gamers don’t just deserve another synthetic energy drink; they deserve an upgrade,” says Elliot Cotter, Head of Gaming Coffee Development at Kontrol Coffee. “We’re here to disrupt the gaming energy market with caffeine in its most natural and delicious form. No artificial boosts, just pure coffee glory in a grab-and-go Kontrol can. One sip, zero lag; with flavours so good they feel like cheat codes.”
Assassin’s Creed partnership
Kontrol Coffee has partnered with Ubisoft following the game developer’s launch of Assassin’s Creed Mirage. Each can of Kontrol Coffee’s Mirage Vanilla Coffee will feature artwork from the new game.
Assassin’s Creed is one of Ubisoft’s most popular game franchises. Since the launch of the first game in 2007, Assassin’s Creed titles have taken players on epic journeys into the past, where they play as a member of the ancient Assassin’s Guild and attempt to thwart the nefarious plans of their rivals, the templars.
Kontrol Coffee comes in packs of 12, 24 and 36 at £1.33 per can. Currently, the company is offering free shipping to anyone who spends £40 or more.
“Spawn, sip, conquer! Kontrol Coffee, the brand committed to fuelling gamers with iced, natural-caffeine goodness, is excited to announce its UK launch,” states the press release. “Forget cutscenes – Kontrol Coffee is rewriting the rules of in-game energy with the launch of its four ready-to-drink high-octane iced coffees, designed to help gamers eliminate fatigue and level up their senses. Full on action, all the time.”
The company also promises that consumers will receive access to exclusive gaming content in the future. Additionally, Kontrol Coffee is currently seeking to build partnerships with other major game developers.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
