Paris Hilton’s company 11:11 Media is launching new metaverse experience, Slivingland, on Roblox. Hilton coined the term ‘Sliving’ as a portmanteau of ‘slaying’ and ‘living your best life’. By launching Slivingland, Hilton hopes to connect brands with Gen Z in the metaverse.
“I couldn’t be more excited about my newest collaboration with Roblox,” Hilton told Venturebeat. “Slivingland is all about bringing my fans together from around the world to engage in a world of fun, fashion, and friendship. It’s a place where we can connect, create, and live together, making unforgettable memories in a whole new virtual universe.”
Live it up in Slivingland
Slivingland offers fans a space to experience music, TV, movies, podcasts and brand collaborations. Within the experience, users can visit a virtual nightclub, enjoy holograms and even participate in a rhythm mini-game. Those who make it to the top of the leaderboard in the mini-game will earn perks. In Slivingland, fans will also find cute pet sidekicks, collect photos and find easter eggs.
Slivingland was built by Sawhorse Interactive who previously created metaverse experiences for Elton John, Karlie Klos and Tommy Hilfiger.
“It’s about creating these moments of joy, imagination, fun, surrealism and futurism,” says Cynthia Miller, director of Web3 and the metaverse at 11: 11 Media. “We want to balance the fact that it’s a game with an entertainment experience.”
To promote the Roblox experience, 11:11 Media will offer a promo code through Taco Bell’s social media. Additionally, Hilton is releasing 10 limited-edition digital fashion items. Taking inspiration from the Y2K style, the pieces include pink headphones, chocker necklaces and a sparkling pink Sliving Suit.
This week's #Slivingland UGC item is… Pink Headphones!! Complete 3 dances at the 11:11 Club to earn these iconic headphones. See you at the club! https://t.co/ZMQc7yXl2d pic.twitter.com/Z0eEMD9XWL
— ParisHilton (@ParisHilton) August 30, 2023
“We’ve got a whole program of fun content and collaborations coming up that we’re excited to bring to life,” adds Miller.
Hilton has previously collaborated with The Sandbox. She even hosted an in-game dating reality show on the platform as part of a Valentine’s Day event.
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
