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Snapchat To Launch New Generative AI Feature ‘Dreams’

Users create their own fantasy worlds using images generated by artificial intelligence

Snapchat company Snap Inc. plans to expand its generative AI capabilities by exploring AI images and how its users can use AI to change the backgrounds of their photos. The company’s new generative AI feature is called Dreams and employs AI-generated selfies to place users’ pictures in creative settings and scenarios.

Much like other AI-powered selfie apps, Snapchat needs clear selfies for this to work well. It doesn’t work as effectively with pictures where faces are unclear or involving multiple people. Dreams will help users take clear pictures from different angles, with various expressions and lighting conditions, to make the AI-generated photos look better.

Dreams with friends

Snap is also working on a feature called Dreams with Friends, which lets users give their friends the power to create AI dream images with both of them. This new feature is expected to increase the app’s daily active users (DAUs) in the next quarter.

The mention of buying Dream Packs within Snapchat’s app hints that this feature could potentially generate revenue for the company in the future.

Dreams was initially discovered earlier this spring when reverse engineer Alessandro Paluzzi disclosed that the feature would enable users to insert their likeness into AI-generated worlds. The new feature was prominently positioned in Snapchat’s app, between Camera Roll and Stories.

The recent updates regarding Dreams with Friends and Dream Packs also indicate that Snapchat is going ahead with its plans for the feature.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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