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Social Media App BeFake Uses AI to Augment Photography

‘We believe authenticity can shine through fantasy as much as reality.’ Kristen Garcia Dumont, Alias Technologies CEO

AI tech company Alias Technologies has launched a new social media app that aims to challenge how social media users express themselves. Alias Technologies’ innovative AI powers the app and allows users to use their imaginations to amplify their social media presence.

“BeFake represents a revolution in how we interact with social media and the growing presence of AI in our social circles,” says Kristen Garcia Dumont, CEO. “It is more than just an app; it’s an expressive outlet that empowers new ways of connecting with friends through AI-generated visuals. We believe authenticity can shine through fantasy as much as reality.”

Text prompt trainer

BeFake users can input text prompts that transform their photos with AR backgrounds and visuals. The app aims to let social media experience the full depth of their creativity by removing limitations of the physical world.

“I’m really passionate about breaking down the barriers of human connection and believe we can use AI to democratise social media and reduce the stress, pressure and vulnerability many of us feel in posting,” states Dumont. “While we believe the movement to show raw, real-life candids online was well-intentioned, our thesis is quite different. People want aspirational social media and to show their best selves online, and BeFake lets users easily make any moment AI-augmented and share their creativity with friends.”

While generative AI use in social media may be compelling, it brings up concerns about spreading false information. According to Alias Technologies, BeFake’s AI-generated content is fresh and thought-provoking. Additionally, the company claims the app acts as a fun and accessible introduction to prompting generative AI models.

The BeFake app is currently available via the App Store and the Google Play Store.

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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