Automotive brand BMW is embracing the metaverse. The luxury car brand has announced its BMW Motorrad ConnectedRide Smartglasses and new metaverse experience BMW Motorrad MetaRide. The new metaverse experience is available on the Spatial metaverse platform.
Users can experience the new BMW CE 02 bike, which the company bills as an ‘eParkourer’, within the new experience. Metaverse users can access the BMW Motorrad MetaRide through the BMW Motorrad website, official social media accounts or through the Spatial Metaverse platform.
“The new BMW CE 02 represents a new way of accessing the world of BMW Motorrad because it is electric, appeals in particular to young people and is neither an e-motorcycle nor an e-scooter – it is an eParkourer. In keeping with this new, forward-looking type of mobility for urban environments, BMW Motorrad is now offering the opportunity to experience the new CE 02 up close in the BMW Motorrad MetaRide,” says BMW in an official press release.
Within the BMW metaverse experience, player avatars can ride a CE 02 through ‘realistic’ environments. Additionally, users can play basketball and collect tokens. BMW plans to expand the experience to include other products in the future.
BMW Introduces Motorrad ConnectedRide Smartglasses
BMW also presented its Motorrad ConnectedRide Smartglasses during BMW Motorrad Days in Berlin. The new motorcycle googles project data such as speed, speed limit and navigation onto a head-up display. Wearers can position the display and select settings before or while riding via a multicontroller on the handlebars. For ease of use, the smartglasses can connect to the user’s smartphone via Bluetooth and the app.
According to BMW, the new smartglasses are incredibly comfortable and fit various helmets and face shapes. The lithium-ion battery provides 10 hours of charge. In addition, the Motorrad ConnectedRide Smartglasses come with two sets of UVA/UVB lenses, one with 85% transparency for use with helmets with sun visors and another that’s tinted. Motorcyclists who wear glasses can still use the smartglasses by utilizing the RX adapter.