Image, video, music and 3D asset platform Shutterstock is expanding its partnership with ChatGPT developer OpenAI. The companies have entered into a six-year agreement through which the creative asset platform is cementing its place as a top provider of high-quality training data for OpenAI models.
Shutterstock CEO Paul Hennessy said, “The renewal and significant expansion of our strategic partnership with OpenAI reinforces Shutterstock’s commitment to driving AI tech innovation and positions us as the data and distribution partner of choice for industry leaders in generative AI.”
Shutterstock incorporates generative AI
Shutterstock has already taken steps to incorporate generative AI technology. The brand launched a DALL·E-powered AI image generator which allows users to create images instantaneously. The platform also has a Contributor Fund, which compensates artists for allowing the platform to use their work to train the site’s generative AI. Furthermore, the platform provides artists with royalties for licensing activity for newly generated assets.
Through the partnership, OpenAI gains access to additional training data from Shutterstock. This training data includes the company’s image, video and music libraries and metadata. Conversely, the creative asset platform gains priority access to OpenAI technology. Likewise, it will continue to offer DALL·E’s text-to-image generative AI on shutterstock.com. Additionally, users can utilise the tech’s synthetic editing feature to edit any image in the website’s library. The companies are also working to bring generative AI to mobile through Shutterstock’s new acquisition, Giphy.
OpenAI COO Brad Lightcap said, “We’re pleased to be able to license Shutterstock’s high-quality content library. This extended collaboration not only enhances the capabilities of our image models but also empowers brands, digital media, and marketing companies to unlock transformative possibilities in content creation and ideation. We look forward to bringing the next generation of generative AI capabilities to Shutterstock and GIPHY’s vast user base, further revolutionising the way people express themselves through visual media.”