Bandai Namco Amusement Europe is set to debut its first interactive retail experience store, named Bandai Namco Cross Store, in London’s Camden later this month.
Once open, it will be the first Bandai Namco Cross Store outside of Japan. Visitors will be immersed in a celebration of the physical market that’ll showcase Bandai Namco’s heritage as a global entertainment powerhouse.
These visitors can also indulge in an interactive retail experience where they can engage with different shops that allow them to see, touch and experience characters, products and events. It’s an immersive environment that is intended to foster a sense of community and joy, celebrating the world of entertainment.
Celebrating Japanese culture outside Japan
John McKenzie MD of Bandai Namco amusement Europe said, “Camden, London, is widely recognised as offering an eclectic mix of cultural products and art. It is the perfect location to launch our Bandai Namco Cross Store concept in the UK which combines our expertise in location-based entertainment with a rapidly growing demand for IP and concepts originating from our group’s Japanese culture.”
The store will be situated in the vibrant Camden Market, renowned for its cultural hubs and appeal to tourists. This retail space will accommodate up to six official shops featuring content from Bandai Namco Group, with four of them being the first of their kind in the UK.
These shops will offer a wide selection of Japanese character products from collectables, everyday items and figures.
The opening of the Bandai Namco Cross Store in the UK is an exciting expansion of the brand’s interactive retail concept, bringing some of its Japanese character products and immersive experiences to a global audience.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
