Augmented reality firm Red 6 has completed a $70 million series B financing that’ll see it continue to invest in the proprietary technology that supports its Advanced Tactical Augmented Reality System (ATARS).
Red 6’s ATARS is a multi-node, all-domain AR system that delivers an outdoor synthetic training environment for multiple users. The tech also allows pilots to experience the cognitive loads of physically flying aeroplanes whilst also capturing the value of synthetics by entering realistic and simulated training.
Daniel Robinson, founder and CEO of Red 6 said, “Red 6 started as a dream to transform training for the courageous men and women that serve and defend our nation. Now, Red 6 has grown into an established business that continues to revolutionise and modernise training by offering innovative technology and services.”
Robinson and the Red 6 team are focused on delivering a synthetic training environment that’ll not only provide real-life experience but also provide near-peer threat training that enhances cognitive skills and learning with support from RedBird Capital Partners, a private investment firm that led the financing.
Utilising modern technology
Julia Wittlin, Partner at RedBird Capital said, “Daniel and the Red 6 team are leveraging the power of modern technology to develop dual-use applications that enhance training practices used by institutions like the US Department of Defense, while also blending the digital and physical world in outdoor entertainment venues and similar use cases.”
Red 6 is hopeful that ATARS will directly address the US and allied military’s pilot shortage, as well as the overextension of resources critical to preparing the US armed services in a quicker, cheaper, safer and cleaner way.
Robinson added, “I firmly believe that to revolutionise the defense industrial base in our country, there is an increasing interdependence between the Department of Defense, the entrepreneur and private capital. I am delighted that sophisticated, experienced investors, such as RedBird, have taken the time to understand and align with our long-term vision.”
The financing round also included existing and new investors like Alpha Edison, Boeing’s AEI Horizon X Fund, Lockheed Ventures, Accelerator Investments LLC through the Disney Accelerator program, Washington Harbour Partners, Robert Downey Jr’s Downey Labs and many others.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
