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Squint Raises $6 Million To Expand AR-Powered Enterprise Platform

The platform’s roster of customers currently includes global brands such as Siemens and The Volvo Group

Technology platform Squint has raised $6 million in combined seed and pre-seed funding from Arc, Sequoia Capital’s pre-seed and seed-stage catalyst, and Menlo Ventures’ venture studio Menlo Labs, along with several angel investors.

Squint utilises AR to optimise factory procedures and empower operators. The platform also uses AR to power an intuitive mobile platform for factory operators who need dynamic and contextual help mapped to the world around them.

The Squint platform will bring the shop floor binder to life, which will allow operators to gain engaging and effective interactive experiences. These capabilities allow organisations to use Squint to digitise standard operating procedures using a mobile phone.

On a path to success?

Squint was founded in 2021 by CEO Devin Bhushan, who led AR products at Splunk and built mobile apps at Yahoo Sports and Flurry.

Tim Tully, Menlo Ventures partner and Squint board member said, “The number one request from customers was to bring more of their existing data and operational insights into AR. This led to the spark of an incredible business idea, so I was excited to bring Devin into our startup studio, Menlo Labs, to help put Squint on a path to success.”

It was within Menlo Labs that the vision for Squint was validated, and manufacturing emerged as the first application for the platform. Squint’s roster of customers, including Siemens and The Volvo Group, speaks to the value of their solution. Early customers report an 86% decrease in training time for new operators.

Rachel Wood, learning & development site lead at Siemens Spartanburg said, “We see Squint completely transforming our training process on the factory floor. It enables our workforce to learn with immersive spatial guides that boost productivity and, most importantly, encourage safety.”

Squint’s flexibility is seemingly a selling point for customers as the platform offers an open-world AR solution that’ll allow users to create content anywhere and on the spot.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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