Verizon, Snap and The New York Hall of Science have teamed up to launch a new Snapchat lens. The Science City Explorers lens allows the public to learn about the science behind everyday objects found across the city. Users can access the new AR experience through the Snapchat app in select New York metro areas.
“It’s inspiring to see the creativity around learning that NYSCI and Verizon are bringing to the Snapchat community with this new Lens,” says Sofia Andrianakou, Director of Carrier Partnerships at Snap. “At Snap, we believe in the potential that Augmented Reality has to enhance the real world around us, and this is a perfect example of how to do that via a unique Lens campaign. We can’t wait to see how NYC Snapchatters use the Lens to learn about their city.”
Snapchatters must unlock the Lens and point the Snapchat camera at select electricity, water and transportation infrastructure throughout the city. They will then learn about the technology powering New York. Users who learn about at least six objects through the Science City Explorers lens will earn a free ticket to NYSCI. The NYSCI is the city’s only hands-on science and technology museum.
5G Science City Explorers Only Available to Verizon Customers
The 5G Science City Explorers lens was created by Social Tech Agency Gospooky. Unfortunately, it’s only available to Verizon 5G Ultra Wideband network customers on a 5G Unlimited plan in New York. However, a 4G version of the Lens is available to all Snapchat users. The Lens uses machine learning to identify common objects within the city’s infrastructure.
“The massive bandwidth, low latency and fast speeds of Verizon’s 5G Ultra Wideband network takes learning to a whole new level allowing users to collect and learn in super high fidelity on the go,” says Senior Vice President of Technology and Product Development at Verizon, Rini Kalapala of the Science CIty Explorers lens. “By combining the power of Verizon’s 5G Ultra Wideband network with Snap’s AR technology and NYSCI’s learning assets, you unlock unique, immersive experiences so children can interact and learn about science in new and engaging ways while they explore the city.”
Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.
