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Babka And Nushi Team Up To Celebrate Game Developers At GDC 23

Virtual influencer and sidekick cyber-cat host red carpet event at this year’s Game Developer Conference

Babka and Nushi - GDC 2023

Developers will be interviewed live on Twitch to discuss their latest games. Babka and Nushi are showcased at a prime location in GDC Moscone South Lobby

GDC 2023 is finally in full swing, and a mysterious Oscars-style red carpet and stage are piquing the interest of global game developers. Thanks to a gamer grandma and her robotic feline buddy, this year, for the first time, game-makers of all sizes will have the chance to share the limelight and promote their games on stage, live stream and social media.

Babka at GDC 2023

Located in the prime location of the Moscone South lobby at GDC 2023, the stage is hosted by virtual influencer Babka. Her fellow time-travelling companion, Nushi, the cat, will also be in attendance and has taken the form of a robotic quadruped, crafted by esteemed Hollywood creature artist Salvatore Salamone, whose credits include The Dark Crystal: Age of Resistance and Avengers: Endgame. Babka and Nushi’s mission is to show the power of interactive technology and how games can transcend the screen, meeting thousands of game devs eager to get the word out about their newest game releases and upcoming projects. The duo will be at the show until Friday, March 24, 2023.

Developers who walk the red carpet will get the chance to take a photo with Babka and Nushi, as well as conduct a video interview about their projects to be streamed on Twitch and promoted across various social media channels including Twitter, Instagram and TikTok. Streams and footage will be shared under the hashtag #LivingLegends, encouraging influencers, gamers and developers alike to give a shout-out to their favourite creators in a celebration of the global games industry’s creativity. Special giveaways are also up for grabs throughout the event.

Nushi watching Babka on monitor.

“Game developers are celebrities in the future, so much so that Nushi and I travelled back in time just to meet some of our favourites, which isn’t easy!” said time-travelling gamer grandma and virtual influencer Babka. “And when I say favourites, I mean everyone because we love all creators. GDC is not just a large get-together of the global games industry, it’s a celebration of it. So please drop by and tell the world about your amazing games, and also take a selfie with Nushi and me! Please. Seriously. We have travelled across the space-time continuum to meet you!”

The event is open to GDC ticket holders and can be found at the Moscone Center in San Francisco in the Moscone South lobby. Starting Wednesday, March 22nd, Babka will be streaming on-site and online with Twitch influencers such as Esfand. Interviews, photos, and the #LivingLegends stories will be shared across social media. You can catch up with the latest events from the show floor by following Babka @yo_babka Twitter and Instagram and Nushi the cat @yo_nushi Twitter and Instagram accounts.

Written By

Brian has been working in the games industry since the mid-1990s, when he joined the legendary studio DMA Design, as a writer on the original Grand Theft Auto. Since then he's worked with major publishers, founded his own digital agency, and the Scottish Games Network. At various times he's worked as a journalist, editor, narrative designer, lecturer, executive producer, and director.

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