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FIFAe Launches FAMEHERGAME To Empower Women In Esports

‘We are looking forward to developing the women’s game and inspiring the next generation of aspiring players’

Efootbaall organisation FIFAe is launching a new initiative to increase women’s participation in esports. FAMEHERGAME is a program for women that intends to build grassroots opportunities for female-identifying gamers. Other goals of the initiative include increasing visibility and offering a safe space for women competing in FIFAe.

“Esports is for everyone, and it’s time to showcase our skills to the world,” says esports participant Fabienne Morlok. “With FIFAe’s support, we are looking forward to developing the women’s game and inspiring the next generation of aspiring players. I’m calling all women out there to join us in writing history and challenging the status quo.”

The company is inviting associations worldwide to run dedicated boot camps for female esports players. Through these boot camps, women have a chance to join FIFAe while also building local esports communities.


One nominated player from each member association participating in FIFA Women’s World Cup 2023 will attend FIFAe’s FAMEHERGAME boot camp. There, players will be offered coaching sessions and compete against each other. The FAMEHERGAME initiative will also support elite players in content creation at the boot camp. The top two players will be invited to the FIFA Women’s World Cup 2023 tournament in Australia and Aotearoa, New Zealand.

“FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage,” states the head of efootball at FIFA, Adrian Rölli. “We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community,”

Member associations from countries including France and Morocco are already joining the FAMEHERGAME initiative. FIFAe is working with the ECL and other league partners to tell the stories of female esports participants throughout the year to create new role models and inspire women to participate.

Women In Esports

While there are fewer women in esports than men, the numbers are rising. FaZe Clan recently signed its first all-female esports team, as did Guild Esports. Galaxy Racer is also trying to empower women in esports with its new HER Galaxy Tournament Series. Like FAMEHERGAME, the HER Galaxy Tournament aims to offer esports opportunities to women.

Written By

Jack Brassell is a freelance journalist and aspiring novelist. Jack is a self-proclaimed nerd with a lifelong passion for storytelling. As an author, Jack writes mostly horror and young adult fantasy. Also an avid gamer, she works as the lead news editor at Hardcore Droid. When she isn't writing or playing games, she can often be found binge-watching Parks & Rec or The Office, proudly considering herself to be a cross between Leslie Knope and Pam Beasley.

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