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Oscar-nominated Music Producer BloodPop Launches Game Studio

Genpop hopes to drive forward the next generation of music, fashion and gaming culture

Grammy-winning songwriter and producer BloodPop has launched Genpop Interactive, a game development studio building original AAA games that hopes to drive forward the next generation of music, fashion and gaming culture.

The studio was launched alongside former DeNA and Bandai Namco executive Aubrey Tennant and comprises over 25 developers that are bringing decades of experience in the production, AI, design and development of top-grossing titles including Red Dead Redemption 2, The Sims, League of Legends and many more.

BloodPop, CEO and game director of Genpop commented, “At a time when low-risk tolerance among established studios has resulted in predictable re-releases capitalizing on millennial nostalgia, Gen-Z is eager for new IP that speaks to them, and has a long legacy that defines their generation.”

The Oscar-nominated producer added, “Major studios have become complacent, relying on giving the Weekend at Bernie’s treatment to their old IP with their publicly traded necromancy. We aren’t just on a mission to create the next great game, but nurture the next generation of popular culture.”

Genpop recently raised $6.5M in seed funding led by Makers Fund, with participation from Xbox co-creator Ed Fries’ 1Up Ventures, Good Smile Company, POP UP PARADE, and animation company Studio TRIGGER.

“It’s a serendipitous partnership with Makers Fund, Good Smile Company and 1Up, with each investor uniquely positioned to help us create the absolute best gamer content for audiences around the world,” said Aubrey Tennant, co-founder and COO of Genpop.

Tennant added that Genpop is, “Uniquely positioned to change the shooter genre with a layered social world that changes based on feedback from the community. We can’t wait to share it with more people in the coming months.”

The studio’s first project will be a third-person shooter with novel movements and combat mechanics.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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