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Animoca Brands And Planet Hollywood Launch A Physical Web3 Private Club

CLUB 3 will offer multiple membership levels with exclusive perks

Game software and venture capital company Animoca Brands and Planet Hollywood Group have announced through their joint venture with Meta Hollywood the launch of CLUB 3.

The new club is a private, members-only space that will be a physical meeting place for the global community involved in Web3, NFTs and open metaverse industries. The first CLUB 3 location will open in Los Angeles in the heart of Sunset Boulevard in the second half of 2023.

It will be a 10,000-square-foot facility with dining options, including a main dining room and a rooftop restaurant. There will also be eclectic bars, a cocktail lounge, meeting rooms, karaoke rooms and other facilities to ensure visitors have everything they need. In addition, the club space will also offer fully programmable areas for experiential events that will be available both in person and virtually, such as industry events, community meetups, talks, experiences, seminars, AMA sessions and more.


Club memberships

CLUB 3 will offer four types of memberships; founding, social, global and corporate. Each membership will include different access to perks and amenities, with all members able to communicate with each other through CLUB 3’s exclusive community chat. All four membership levels will be available at launch. Following the opening of the first club location, there are plans to expand with multiple iterations in cities such as New York, Miami, Tokyo, London, Paris and Hong Kong.

Memberships will allow varied access to these venues, such as the social membership, which will provide the owner access to one specific CLUB 3 location. The founding membership is an exclusive pass available in limited numbers per club and will grant specialised benefits such as access to a private founder-only lounge. The global membership acts as an upgraded pass allowing owners access to all locations around the world.

Memberships are available as mintable NFTs, with those interested able to reserve a place on the waitlist. One-time membership fees for social membership and founding membership are $2,500 and $7,500, respectively. All members can then upgrade to a global membership for an additional fee of $1,500.

The club is home to various facilities

Web3 club

Founder and chairman of the Planet Hollywood Group said, “I am proud to be a partner in CLUB 3. Imagine a club composed of groups of like-minded individuals – the setting is designed to be comfortable with great food, wonderful cocktails and exciting programming. CLUB 3 is truly international, both in its footprint around the world and its membership base – come join our journey as we get ready to launch our first CLUB 3 in Los Angeles.”

CLUB 3 will integrate Web3 mechanics into the club’s operations, such as community voting on seasonal menus, specialised perks and collaborative promotions for NFT projects and membership holders. 

Co-founder and executive chairman of Animoca Brands, Yat Siu stated, “CLUB 3 will foster and galvanise the broader Web3 community and serve as a launchpad for those wanting to learn more about this new world. Members will interact within the club’s numerous facility perks and experience what Meta Hollywood can offer. With this project communities across the Animoca Brands ecosystem will have access to new possibilities.” 

Animoca Brands has been busy with its title, The Sandbox, which recently acquired game development studio Sviper.

Written By

Paige Cook is a writer with a multi-media background. She has experience covering video games and technology and also has freelance experience in video editing, graphic design, and photography. Paige is a massive fan of the movie industry and loves a good TV show, if she is not watching something interesting then she's probably playing video games or buried in a good book. Her latest addiction is virtual photography and currently spends far too much time taking pretty pictures in games rather than actually finishing them.

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