Behemoth tech company Microsoft has announced a 10-year partnership with GPU inventors Nvidia to bring Xbox PC titles to the Nvidia GeForce NOW cloud gaming service.
After amassing over 25 million members in more than 100 countries, the partnership will allow gamers to stream Xbox PC games from Nvidia’s GeForce NOW directly to PCs, macOS, Chromebooks, smartphones and other compatible devices.
Microsoft Gaming CEO Phil Spencer commented, “Xbox remains committed to giving people more choice and finding ways to expand how people play. This partnership will help grow Nvidia’s catalogue of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love.”
If the Windows company is able to acquire Activision Blizzard and successfully close the deal without the FTC’s intrusion, players can also stream flagship Call of Duty titles on GeForce NOW.
“Combining the incredibly rich catalog of Xbox first-party games with GeForce NOW’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience,” said Jeff Fisher, senior vice president for GeForce at Nvidia. “Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”
Not only will the partnership provide players with multiple choices, but it also resolves the GPU inventors’ concerns over the Windows company’s lingering acquisition of Activision Blizzard. Nvidia wrote that it, “Is offering its full support for regulatory approval of the acquisition.”
While Microsoft and Nvidia will commence work on integrating Xbox PC games into GeForce NOW, the former company’s acquisition has stumbled upon yet another impediment from UK Competition and Markets Authority as it concluded that the deal would result in higher prices, fewer choices and fewer innovations.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
