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Web3 Marketing Startup Sesame Labs Raises $4.5M In Seed Funding

‘We cannot rely on traditional Web2 marketing tactics to deliver on growth promises and engage with community members on Web3’

Web3 marketing startup Sesame Labs has raised a $4.5 million seed funding round to help Web3 marketers reach, engage and attract users.

The company will use its newly secured capital to scale its engineering team, grow its user base and bring its products to market.

Sesame Labs co-founder Vinay Jain commented, “The playbook for Web3 marketing is still being written, but we know we cannot rely on traditional Web2 marketing tactics to deliver on growth promises and engage with community members on Web3. Common Web2 distribution channels simply do not exist on Web3, so we built a solution from the ground up to be the growth engine for Web3 dApps.”

With Sesame Labs, Web3 companies can develop targeted marketing campaigns that leverage competitor data, surface cross-channel customer insights and create in-app engagement rewards – all in one platform.

“The founding team at Sesame Labs has a strong technical background and track record of both building and scaling products at the world’s biggest tech companies,” said Tanay Jaipuria, Partner at Wing Venture Capital. “We’re firm believers in the team’s vision and overall mission to help Web3 marketers become more efficient with their time and capital.”

Built on Polygon, Sesame Labs offers comprehensive user profiles, user engagement, business messaging, cohorts and on-chain incentives.

“A universal pain point around Web3 has been finding sustainable growth for developers, especially those building in games,” said Brian Cho, Co-Founder and GP at Patron. “The partners that the Sesame team have on-boarded absolutely love what they are building, and we’re thrilled to see them tackle one of the largest opportunities in Web3 dApps.”

The round is being co-led by Wing Venture Capital and Patron, with participation from DoubleJump, Forte, MoonFire, Samsung, Twin Ventures, and angel investors including Balaji Srinivasan, chief technology officer at Coinbase and founder of Earn; Robin Chan, co-founder of fractal; and Ryan Spoon, ex-chief operating officer at Sorare.

Written By

Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.

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