ESL FACEIT Group, one of the leading competitive games and esports companies has expanded its viewing experience for fans.
The expansion has seen fans gain wider access to its tournaments and live streams which are now available across multiple viewing platforms. This is the result of an extended partnership with Twitch and also branching out onto YouTube.
Content will be broadcasted over EFG’s renowned ESL, FACEIT, DreamHack, and DreamHack Sports Games brands. This will also include the more recently announced ESL R1 racing league. A wider level of distribution signals a change for the platform. One where a partnership with Twitch continues but is not limit to. By including more viewing options, the group will be hoping to capture a larger audience.
Esports audience
The expansion means that viewers gain more platforms for viewing and the brand itself can have a wider presence. It also means that communities from different platforms can interact and get on board with new content, while some prefer to use Twitch, a large number of viewers stick to YouTube viewing. EFG has the vision to build its community and this expansion is a step toward achieving that goal.
Chief relationship officer and senior vice president of brand and media partnerships at EFG, Mark Cohen commented on the expansion. “As we are creating worlds beyond gameplay, it is important to connect with the community where they are, be that on Twitch, YouTube, or any other platform,”
Cohen went on to say, “Live-streaming our events on our own broadcast channels across multiple platforms adds to the reach our products have via our official Media Rights partners and allows us and our brand partners to grow and nurture the esports community and to better serve gaming enthusiasts worldwide. Building on our relationships with Twitch and YouTube, we have the opportunity to provide fans with a better viewing experience, and we are thrilled to have them on board on this journey.”
ESL championships featured on YouTube and Twitch:
- ESL Pro Tour for Counter-Strike: Global Offensive
- ESL Impact
- Snapdragon Pro Series
- Dota 2
- ESL Pro Tour for StarCraft II
- ESL R1
Some of the esports space is facing a difficult time regarding funding and investor backing. There have also been concerns about the gender pay gap for professional players in some countries. However, it isn’t all bad news as others are trying to push through these difficult times. The Government in France recently stated that it is growing its esports strategy. As a part of this, the country intends to host some of the world’s biggest esports events.
Paige Cook is a writer with a multi-media background. She has experience covering video games and technology and also has freelance experience in video editing, graphic design, and photography. Paige is a massive fan of the movie industry and loves a good TV show, if she is not watching something interesting then she's probably playing video games or buried in a good book. Her latest addiction is virtual photography and currently spends far too much time taking pretty pictures in games rather than actually finishing them.
