NFT Tech, a technology company partnering with top-tier brands to accelerate their entry into the world of web3 has announced a partnership with web3 studio Run It Wild and The Sandbox.
The Sandbox is a subsidiary of Animoca Brands. It acts as one of the decentralised virtual worlds that has been fueling the recent growth of virtual real-estate demand.
NFT Tech has now become part of more than 160 existing partnerships including Deadmau5, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties. This is following The Sandbox vision of empowering players to create and pursue their own experiences, using both original and well-known characters and worlds.
Web3 partnership
Adam De Cata, CEO of NFT Tech commented, “Most brands and rights holders today connect to their audiences across multiple platforms. From TikTok, Twitter, Instagram, Meta, LinkedIn, the list goes on. We see emerging virtual worlds and environments as the next great place to reach new web3-native audiences and also create deeper engagement and more meaningful experiences for existing customers. Delivering games alongside creative strategies and concepts for our current and future IP in the Sandbox is a perfect partnership with a leading metaverse on the Ethereum blockchain.”
The Sandbox ecosystem uses SAND, an ERC-20 utility token as the basis for transactions and interactions. It’s also used to process transactions that are part of its gameplay including LAND purchase, content interaction and staking to participate in the governance of the decentralised autonomous organisation (DAO).
According to CoinMarketCap, the token has a current fully diluted market cap of over $2 billion with a peak of more than $10 billion.
The partnership also aligns with The Sandbox’s efforts to expand its ecosystem by forming new partnerships. Including the launch of a content series that’s designed to attract brands and intellectual properties to the virtual world.
Isa Muhammad is a writer and video game journalist covering many aspects of entertainment media including the film industry. He's steadily writing his way to the sharp end of journalism and enjoys staying informed. If he's not reading, playing video games or catching up on his favourite TV series, then he's probably writing about them.
