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Digital Village Metaverse Sitting Pretty With $4 Million Investment From L’Oreal

Plans to change the engagement between retailers and communities

Digital Village, the metaverse developer, has managed to successfully raise over $4 million thanks to L’Oreal’s VC – BOLD. Joining L’Oreal’s VS included the British Fashion Council, both of which saw the potential of the metaverse.

Being developed in partnership with VEChain, Digital Village aims to create a highly scalable, sustainable metaverse experience. With this new injection of capital, Digital Village plans to change the engagement between retailers and communities.

Specifically, the capital will be used to enhance capabilities on the metaverse, including tools for its world developer. In addition, funds will be allocated to avatar customisation and store development within its platform.

About Digital Village

As a technology platform, Digital Village enables developers to create immersive digital experiences seamlessly. In a time where blockchain technology proves difficult to navigate and harder to implement, Digital Village aims to take the friction out of the experience.

Being powered by VeChain, these experiences should be not only immersive and expansive, but also resilient and scalable. As previously suggested, the platform seeks to innovate on the current, somewhat analog communication between retailers and communities.

Being within the metaverse, retailers and users alike will be able to build their own place in-platform to showcase products and services in a way that’s only possible in the metaverse.

This article was first published on

Written By

Former editor of - and now contributing writer to - our partner site, James is a freelance tech, finance and gaming journalist and expert on the NFT and blockchain space.

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