Generative AI is currently a hot topic among tech aficionados. Some believe Ais like Midjourney are all hype, while others insist that such tools are invaluable. Despite the popularity of AI generative art tools, the industry has yet to generate substantial revenue. Scenario founders Emmanuel de Maistre and Hervé Nivon believe they have found the answer to this issue. According to de Maistre and Nivon most of the companies behind such tools are thinking too broadly.
Scenario, which recently launched, offers game developers a way to create image generators trained on their game style. Game design requires an extensive amount of art, both for concept art and actual game graphics.
“Using Scenario, game developers — regardless of the level of technical expertise — can create dozens or hundreds of custom generators capable of producing entirely new game assets that are perfectly style-consistent with a given style or art direction,” de Maistre told TechCrunch. “Our solution is the only one available that allows them to train their own AI generator based on a specific art style using first-party training data. So if you’re an independent artist or developer, you can start with a handful of assets in a given style, upload them to Scenario and create a generator specific to those assets.”
Scenario: Avoiding Legal Trouble
Since Scenario requires the user to train the image-generating AI themselves, it may be able to avoid the legal pitfalls that plague Stability AI and Midjourney. Recently, a group of artists filed a lawsuit against generative AI companies for allegedly using copyrighted images to train AIs. In a move that could potentially please both AI enthusiasts and artists alike, game developers could train the AI on graphics and artworks created for its previous projects. By doing so, game companies can completely bypassing the potential legal and ethical issues surrounding genrative AIs. Scenario warns users to only use images for training that they have the rights to. However, it’s still possible for users to train the AI on images they don’t own or have permission to use.
Scenario already boasts 5,000 sign-ups and 20,000 potential users on its waiting list. The company will charge users based on usage, starting at $20 per month. De Maistre believes Scenario can transform game development.
“We believe that generative AI will be as transformational for game development as Photoshop has been for digital photography, but it cannot get there without the same commitment to consistency and ease of use,” adds de Maistre.